// Dispatch · Curation
Curated marketplaces are the last honest supply path.
The rise of curated PMP structures, running against publisher-reviewed inventory pools, is the most substantive supply-side change in programmatic in five years.
// Dispatch · Retail media
Retail media is reinventing practices programmatic learned not to trust.
Every retail-media platform we have reviewed is currently running attribution models, viewability standards, and inventory disclosure practices programmatic buyers spent a decade refusing to accept from open exchanges.