ISSUE 06 // ONLINE + PRINT NOW ◆CTV CPM +12.4% QoQ ◆MFA SITES REPRICED −38% ◆OPEN AUCTION SHARE 41% ◆SUBSCRIBE FOR THE DATA ◆ISSUE 06 // ONLINE + PRINT NOW ◆CTV CPM +12.4% QoQ ◆MFA SITES REPRICED −38% ◆OPEN AUCTION SHARE 41% ◆SUBSCRIBE FOR THE DATA ◆
Section 04

Conversations —
practitioners, at length.

Every issue we sit down with two people who buy programmatic media full time — usually heads of programmatic, occasionally senior planners, once in a while a CMO who came up through paid. We record for an hour minimum, publish lightly-edited transcripts, and do not compose composite answers.

Interview
// Conversation · 71 min

"We audited every SSP we buy through. It was worse than we expected."

The head of programmatic at a UK challenger bank walks through the six-month supply-path optimisation audit her team ran.

Kaspar Ihre · 18 minRead
Interview
// Conversation · 55 min

The programmatic lead who stopped buying display, entirely.

A mid-market DTC brand exited the open display auction in 2024 and has not returned. The programmatic lead explains why.

Ravi Chandrasekhar · 15 minRead